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Research papers

The use of modelling for public opinion polls

This dissertation aims to propose a methodological approach to apply modelling to public opinion polls in order to favour the process which leads from description to explanation and further to prediction. The inclusion of modelling would also...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century
Author: Oscar Carrari
June 15, 1999
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Citation

Carrari, O. (1999a, June 15). The use of modelling for public opinion polls. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/the-use-of-modelling-for-public-opinion-polls


Research papers

The use of modelling for public opinion polls (Spanish)

This dissertation aims to propose a methodological approach to apply modelling to public opinion polls in order to favour the process which leads from description to explanation and further to prediction. The inclusion of modelling would also...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century
Author: Oscar Carrari
June 15, 1999
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Citation

Carrari, O. (1999a, June 15). The use of modelling for public opinion polls (Spanish). ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/the-use-of-modelling-for-public-opinion-polls-spanish-


Research papers

Getting to the future faster

The philosophy behind the Delphi Technique for forecasting is to gather a group of experts all of whom have different perspectives on the issue being studied. Through a series of iterative surveys and discussions the learning of the group is...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Author: Alecia S. Helton
September 1, 1998
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Citation

Helton, A. S. (1998a, September 01). Getting to the future faster . ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/getting-to-the-future-faster-


Research papers

Marketing to men in the millennium

This paper deals with the issues and questions of foreseeing the future and forecasting men's behaviour and attitudes. Specifically it presents the way we can use the input of the latest global RIO (Research International Observer) project to...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Authors: Panos Assiotis, David Jones
September 1, 1998
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Citation

Assiotis and Jones (1998a, September 01). Marketing to men in the millennium. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/marketing-to-men-in-the-millennium


Research papers

Modelling with neural nets

This paper describes an operational model used within the scope of a budget process for a warranty extension product. The model is built on a database containing a record of the costs incurred with several thousand vehicles over a period of five...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Authors: Pierre Marie Windal, Nathalie Gouenard, Christine Oneto
September 1, 1998
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Citation

Windal, Gouenard and Oneto (1998a, September 01). Modelling with neural nets . ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/modelling-with-neural-nets-


Research papers

Managing brand health through the marriage of attitudes and behaviour

This paper describes the work used to develop and validate the BrandBuilder loyalty model. Evidence of the usefulness and validity of three measures of loyalty will be presented: -1 behaviourally-based measures of loyalty to the brand; -2...

Catalogue: Seminar 1998: Adding Transparency To Brand Management
Authors: Allan Baldinger, Charles llsley
June 15, 1998
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Citation

Baldinger and llsley (1998a, June 15). Managing brand health through the marriage of attitudes and behaviour. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/managing-brand-health-through-the-marriage-of-attitudes-and-behaviour


Research papers

A consumer choice simulation model

The research concept described in this paper is, in fact, built upon the notion that if we can make measurements in these three areas and if we can develop a reasonably precise understanding of how they relate to consumer behaviour then we find...

Catalogue: New Monograph Series Vol.5: Brand Choice Modelling
Author: Alan Frost
June 15, 1998
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Citation

Frost, A. (1998a, June 15). A consumer choice simulation model . ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/a-consumer-choice-simulation-model-


Research papers

An experiential approach to new product development and testing

This paper describes the benefits of using consumer laboratories rather than traditional market research approaches to more accurately predict customer purchase behavior. This approach has proven particularly valuable in new product development and...

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry
Authors: Barbara Hisiger, Pradeep Bansal
June 15, 1998
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Citation

Hisiger and Bansal (1998a, June 15). An experiential approach to new product development and testing. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/an-experiential-approach-to-new-product-development-and-testing


Research papers

Desperately seeking 'cool'

In adult social groups, there are few trend-setters and many followers. In some situations, it is essential to isolate the trend-setters' opinions and attitudes in order to predict the trends and behaviours of the masses. The trend-setters phenomenon...

Catalogue: Seminar 1997: How To Be Number One In The Youth Market
Author: Marianne de Souza
Company: MSM
October 22, 1997
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Citation

de Souza, M. (1997a, October 22). Desperately seeking 'cool' . ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/desperately-seeking-cool-